Define the audience
Know who the system is built to attract.
LEAD GENERATION · INDIA EDITION
Build a measurable lead system instead of chasing random tactics.
Attract, capture, qualify and follow up with potential customers through a clear funnel and evidence-based iteration.
₹499.00one-time purchase
✓Audience
✓Offer
✓Capture
✓Qualification
✓Follow-up
Secure Razorpay checkout•Digital access after successful payment•No recurring course subscription
8structured modules
Self-pacedwork through it on your schedule
2026current AdRunbook edition
One-timeno recurring course subscription
WHAT YOU WILL BUILD
Designed around outcomes, not hours watched.
Each section exists to move you toward a clearer decision, stronger asset or more repeatable workflow.
Create the offer path
Give prospects a reason to take the next step.
Qualify cleanly
Separate real opportunities from noise.
Improve the funnel
Measure where leads are lost and fix the constraint.
WHO IT IS FOR
Built for people who want to execute.
This course is a practical fit when your goal looks like one of these situations.
Service businesses needing a consistent pipeline
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Agencies improving client acquisition systems
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Founders validating demand
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Marketers building measurable lead funnels
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
COURSE INDEX
See the full learning path before you buy.
Every module is structured around a real decision or workflow. Expand any module below to preview the subtopics included inside.
01
Define the Right LeadKnow exactly who qualifies before building the funnel.
+
Know exactly who qualifies before building the funnel.
Ideal customerQualification criteriaDisqualifiers
02
Build the Offer PathGive the prospect a reason to take the next step.
+
Give the prospect a reason to take the next step.
Lead offerCTAFriction review
03
Choose Acquisition ChannelsMatch channels to intent and audience behavior.
+
Match channels to intent and audience behavior.
OrganicOutboundPaid
04
Build the Capture ExperienceCreate forms, landing pages or conversations that capture useful information.
+
Create forms, landing pages or conversations that capture useful information.
Form fieldsTrustConfirmation
05
Qualify LeadsSeparate real opportunities from noise.
+
Separate real opportunities from noise.
ScoringIntent signalsRouting
06
Follow Up ReliablyCreate a simple multi-touch system.
+
Create a simple multi-touch system.
First responseFollow-up sequenceOwnership
07
Measure the FunnelTrack where prospects are lost.
+
Track where prospects are lost.
Visit → leadLead → qualifiedQualified → customer
08
Improve the ConstraintFix the weakest step before increasing traffic.
+
Fix the weakest step before increasing traffic.
Bottleneck diagnosisTest planIteration cadence
SAMPLE COURSE EXPERIENCE
What a lesson inside AdRunbook looks like.
MODULE 01
Define the Right Lead
Know exactly who qualifies before building the funnel.
- Ideal customer
- Qualification criteria
- Disqualifiers
Action step
Apply the lesson to your own situation, make one decision, and save the result before moving to the next module.
WHAT YOU GET
A course designed to stay useful while you work.
The goal is to give you a repeatable operating reference — not a long video library you forget after watching.
Structured modules
A clear order so you know what to learn first and what depends on what.
Action steps
Each module points toward a concrete decision, output or workflow to complete.
Practical checklists
Use concise checkpoints to avoid missing important setup, review or quality steps.
Implementation path
Turn the ideas into a working system instead of stopping at theory.
FAQ
Before you buy.
Clear answers about access, format and expectations.
How do I access this course?
After successful payment, use the AdRunbook account associated with your purchase to access the course.
Is this a subscription?
No. The price shown on this page is a one-time purchase for the current edition offered at checkout.
Is the course video-based?
The course is designed as a structured practical learning system with written modules, action steps, checklists and implementation guidance.
Does buying the course guarantee results?
No. The course is educational. Results depend on your market, skill, offer, budget, implementation and other factors outside AdRunbook's control.
CLEAR EXPECTATIONS
Practical education, not a guaranteed outcome.
AdRunbook courses are educational products. Results depend on your market, skill, offer, budget, implementation and other factors outside the course. Platform features, pricing and requirements can also change over time.