Build the setup
Align objective, audience, creative and destination.
META ADS · INDIA EDITION
Run Meta Ads with a testing system instead of guesswork.
Plan, launch, measure and improve Facebook and Instagram campaigns using disciplined creative and funnel testing.
₹699.00one-time purchase
✓Campaign setup
✓Creative testing
✓Tracking
✓Diagnosis
✓Scaling
Secure Razorpay checkout•Digital access after successful payment•No recurring course subscription
8structured modules
Self-pacedwork through it on your schedule
2026current AdRunbook edition
One-timeno recurring course subscription
WHAT YOU WILL BUILD
Designed around outcomes, not hours watched.
Each section exists to move you toward a clearer decision, stronger asset or more repeatable workflow.
Test creatives
Change one meaningful variable at a time.
Read the metrics
Use CPM, CTR, CPC and conversions in context.
Improve systematically
Fix the biggest constraint before increasing spend.
WHO IT IS FOR
Built for people who want to execute.
This course is a practical fit when your goal looks like one of these situations.
Small businesses running Meta Ads
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Freelancers and agencies managing campaigns
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Founders testing paid acquisition
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
Marketers improving campaign discipline
Use the course as a structured operating guide, then adapt the workflow to your own market, offer and tools.
COURSE INDEX
See the full learning path before you buy.
Every module is structured around a real decision or workflow. Expand any module below to preview the subtopics included inside.
01
Campaign FoundationsConnect objective, offer, audience, creative and destination.
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Connect objective, offer, audience, creative and destination.
Objective choiceBudget logicFunnel alignment
02
Audience StrategyStart with a clear hypothesis about who should care.
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Start with a clear hypothesis about who should care.
Broad vs interestRetargetingExclusions
03
Creative StrategyBuild ads around message-market fit, not decoration.
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Build ads around message-market fit, not decoration.
HooksAnglesFormats
04
Landing Page MatchMake sure the click lands on the promised experience.
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Make sure the click lands on the promised experience.
Message matchMobile UXCTA clarity
05
Tracking and MeasurementSet up the events needed to judge performance.
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Set up the events needed to judge performance.
Pixel / CAPI conceptsConversion eventAttribution limits
06
Read the MetricsUse CPM, CTR, CPC and conversions together.
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Use CPM, CTR, CPC and conversions together.
Creative diagnosisTraffic qualityConversion rate
07
Testing and OptimizationChange one meaningful variable at a time.
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Change one meaningful variable at a time.
Test planStop / keep rulesBudget discipline
08
Scaling With ControlIncrease spend only after the system earns it.
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Increase spend only after the system earns it.
Scaling signalsCreative refreshRisk controls
SAMPLE COURSE EXPERIENCE
What a lesson inside AdRunbook looks like.
MODULE 01
Campaign Foundations
Connect objective, offer, audience, creative and destination.
- Objective choice
- Budget logic
- Funnel alignment
Action step
Apply the lesson to your own situation, make one decision, and save the result before moving to the next module.
WHAT YOU GET
A course designed to stay useful while you work.
The goal is to give you a repeatable operating reference — not a long video library you forget after watching.
Structured modules
A clear order so you know what to learn first and what depends on what.
Action steps
Each module points toward a concrete decision, output or workflow to complete.
Practical checklists
Use concise checkpoints to avoid missing important setup, review or quality steps.
Implementation path
Turn the ideas into a working system instead of stopping at theory.
FAQ
Before you buy.
Clear answers about access, format and expectations.
How do I access this course?
After successful payment, use the AdRunbook account associated with your purchase to access the course.
Is this a subscription?
No. The price shown on this page is a one-time purchase for the current edition offered at checkout.
Is the course video-based?
The course is designed as a structured practical learning system with written modules, action steps, checklists and implementation guidance.
Does buying the course guarantee results?
No. The course is educational. Results depend on your market, skill, offer, budget, implementation and other factors outside AdRunbook's control.
CLEAR EXPECTATIONS
Practical education, not a guaranteed outcome.
AdRunbook courses are educational products. Results depend on your market, skill, offer, budget, implementation and other factors outside the course. Platform features, pricing and requirements can also change over time.